Aggressive pricing by its rivals for diesel vehicles within the BS-VI regime has compelled Maruti Suzuki to review its exit from the diesel market. A price increase of just 4-5% for diesel vehicles, as against an expected 10-15%, has surprised many, including Maruti.
“Our understanding was that the value is going to be very high but watching (some of) the competitors' proposals, it's competitive," said Kenichi Ayukawa, MD, Maruti Suzuki. “So, we've to review that and choose whether to implement our diesel again or not."
The price increase of diesel-powered variants of Hyundai's new compact sedan Aura versus its predecessor Xcent, Honda's upgraded Amaze and as well as Toyota's Innova was found to be in the range of 3-5%, unlike the earlier estimates, making a strong business case for taxi fleet owners as well as people who appreciate diesel engines.
Ayukawa, however, clarified the event of diesel engines remains happening and if in the least the automaker decides to usher in a diesel, it'll be for midsized vehicles.