Maruti Suzuki Subscribe, a vehicle membership program by the manufacturer, has been presented in Delhi, NCR (Noida, Ghaziabad, Faridabad, Gurugram), and Bengaluru. The program allows a client to utilize a new vehicle without really possessing it and paying a comprehensive monthly charge that covers maintenance, insurance, and roadside assistance.
The organization has collaborated with Orix Auto Infrastructure Services India to dispatch Maruti Suzuki Subscribe for these urban areas. Clients can decide to subscribe to another Swift, Dzire, Vitara Brezza, and Ertiga from Arena dealerships and Baleno, Ciaz, and XL6 from Nexa vendors.
The clients can choose duration ranging from a year to four years and pay a monthly basis membership charge starting at Rs 14,463 for the Swift Lxi variation in Delhi for a period of four years. This membership is inclusive of all charges and covers costs like maintenance, zero-dep protection, and 24x7 roadside assistance. After the completion of membership, the client can likewise select to upgrade the vehicle, extend, or purchase the vehicle at the market cost. Clients can pick the vehicle in a white number plate (enrolled for the sake of the client) or dark number plate (enlisted for the sake of Orix). Orix will deal with vehicle support, protection inclusion, and roadside assistance through Maruti Suzuki's vendor channel.
Talking on the event, Shashank Srivastava, Executive Director (Marketing and Sales) Maruti Suzuki India, stated, "The vehicle subscription market is new to India and as such offers huge untapped potential. Globally, the penetration of such leasing program varies between 5 percent and 30 percent. The comprehensive Maruti Suzuki Subscribe initiative offers customers multiple advantages and peace of mind from the botheration of maintenance costs and insurance renewal. The program is especially focused to bring convenience to the individual customers. Besides the flexibility of tenure, it offers nil down payment and includes registration costs, insurance, and renewal as well as routine maintenance. Additionally, the roadside assistance service brings total peace of mind to the customers. Progressively we aim to offer Maruti Suzuki Subscribe in 40-60 cities in the next two to three years."