Mercedes-Benz targets a higher share in the luxury sedan market

Published On : 04 March 2020
By Tarashekhar Padhy

Mercedes-Benz is planning to enhance its sedan options to increase its dominance in India's luxury-vehicle market, at a period when SUVs are the only growing section.

The company unveiled the A-category, the littlest saloon in its portfolio, as a part of 13 vehicles it showcased at the Auto Expo in Greater Noida last month. It was a serious attraction at the Auto Expo along with its first electric vehicle brand, EQC. The all-new GLA compact SUV, AMG GT four-door coupe and therefore the BS-VI version of the E Class were the opposite big unveil at the show.

The A-category limousine is priced around Rs 40 lakh and is available at a premium of 15-20% over its predecessor CLA. It comes with the MBUX infotainment as seen within the S Class, the Me Connect features and telematics among a number of features on cleaner diesel and petrol variants.

“We are confident the introduction of the A-Class limousine will further strengthen Mercedes-Benz's strong presence within the luxury-car market and provides us a foothold," said Mercedes-Benz India director Martin Schwenk.

The A-category, expected to be a key volume driver for the German automaker, is probably going to be launched within the second quarter of 2020. The vehicle could potentially make up for 8-10% of the overall sales as against the outgoing CLA, which accounted for about 5-6%.

Mercedes-Benz has a 60% share in the Indian luxury sedan market and the E Class continues to be its highest-selling model in the country. The launch of the A-category limousine will further accelerate the share, feels company executives.