Volkswagen India launched the most affordable VW sedan called Ameo under the initiative 'Make in India' in 2017. After three long years in the market, the Ameo has never been able to compete with the rivals like Maruti Suzuki Dzire, Hyundai Xcent, Honda Amaze and Toyota Etios. Due to the low sales figure and stringent BS6 emission norms, Volkswagen has decided to permanently pull off Ameo from its product portfolio.
Ameo was launched to bridge the gap between the Polo and the Vento thus introducing in the sub-4m segment. The car has remained the most affordable VW car starting at Rs.5.45 lakh, economical than the Polo without compromising on its features and performance. Ameo was offered with features including cruise control, panoramic sunroof, rain-sensing wipers, three-zone climate control, push-button engine start, LED headlamps and taillights, LED DRLs and 8-inch touch screen infotainment system compatible with Android Auto and Apple CarPlay.
Under the hood, Volkswagen offered Ameo with two engine options initially- 1.2L MPI petrol engine (75PS/110Nm) and 1.5L TDI diesel engine (110PS/250Nm). However, later the 1.2L petrol engine was replaced by a smaller 1.0L petrol engine (76PS/95Nm). Both the engines are BS4-compliant. The petrol engine was offered with 5-speed manual transmission only and the diesel engine with both manual and optional 7-speed DSG automatic transmission. Ameo was offered in the new 1.0L Petrol engine (76PS/95Nm) in 2018 thus discarding the 1.2L petrol engine option. Volkswagen India introduced GT line variant of Ameo in 2019 expecting it to be hit like Polo GT. But things didn't exactly work in favour of Volkswagen.
With Vento and Polo receiving BS6-compliant certificates and Ameo missing out is one reason suggesting Ameo being discontinued in India. VW India hinted by pulling out Ameo from its official website. The major reason being low sales figure —œ Ameo managed to sell only 50,000 units in the period of three years from the launch. Besides, rivals like Maruti Suzuki DZire sold 15,000 units per month and VW Ameo managed to sell only 500 units per month last year.
According to reports, the yearly sales of Maruti Suzuki Dzire's sales touched 2,64,612 in 2018 and 1,98,904 in the following year. On the other hand, Honda Amaze has managed to sell over 67,584 units in 2018 and 67,715 units in the consecutive year suggesting progressive growth. Meanwhile, VW Ameo could hit only around 6000 units in 2018. The low sales figure is self-explanatory as to why Ameo is discontinued in India.
Currently, the carmaker is focused on launching the SUV segment in the market, implying no plans of bringing Ameo back anytime soon.